Aston Villa outbid Arsenal to agree a club-record £33m fee to sign Emiliano Buendia from Norwich City.
The 24-year-old midfielder has completed a medical in Argentina, with the proposed move also set to be a selling record for Norwich, who rejected Arsenal’s offer.
The fee Villa will pay could rise to nearly £40m with bonus add-ons.
Buendia was named Championship player of the season for 2020-21 following the Norwich’s promotion to Premier League.
He scored 15 goals and registered 16 assists, creating more chances than any other player in the division.
Buendia is currently part of the Argentina squad preparing for the Copa America but missed out on his senior international debut in the 1-1 draw with Chile on Friday.
Norwich signed Buendia from Getafe for a little over £1m in June 2018 and he has since scored 24 goals and provided 42 assists in his three years so far at Carrow Road.
What should Aston Villa do this summer?
Sky Sports’ Gerard Brand writes: “Villa spent a third of the season without their talisman Jack Grealish, and still managed a comfortable mid-table finish. Nevertheless, there is always room for improvement, and depth is key.
“Keinan Davis finally has a Premier League goal to his name, and Wesley is back from 17 months out with an ACL injury, but both offer a relatively unproven back-up should Ollie Watkins get injured.
“Though Trezeguet, Bertrand Traore and Anwar El Ghazi have chipped in with important goals this season, there is still a feeling among Villa fans that consistent quality from out wide is needed.
“Elsewhere, a back-up upgrade in one or both of the full-back areas is key, while the January signing of Morgan Sanson suggests any midfield additions will be down to opportunism rather than necessity. As with last summer, a lot will depend on Villa keeping Grealish.”